Our Story


Welcome to Cottagora: Where Fashion Meets Freedom

Greetings, dear fashion enthusiasts! I'm Pari Choudhary, a spirited jewellery and fashion designer hailing from the vibrant city of Jaipur. With immense joy and excitement, I present to you my brainchild, "Cottagora" – a brand born out of a love for self-expression, individuality, and the fusion of traditional craftsmanship with contemporary design.

A Journey Unveiled:

My fascination with fashion began as a personal journey of exploration. I have always been captivated by the art of dressing up, merging unique pieces of jewellery with carefully curated outfits. For me, fashion is not about adhering to rules; it's about embracing personal style and celebrating individual expression.

Curation Beyond Conventions:

Cottagora is a curated collection of my cherished discoveries and design experiments. Every piece in the store narrates a story of cultural richness, nostalgia, and craftsmanship. What you'll find here are not just accessories and garments but pieces that have been handpicked during my global escapades, reflecting my passion for diverse cultures, old-world crafts, and timeless techniques.

Breaking Chains, Chasing Dreams:

My journey into the world of fashion was not a linear one. Initially, my dreams of becoming a fashion designer were squashed by a concerned and conservative family who doubted the financial viability of such a career. Succumbing to societal expectations, I embarked on the path of competitive exams for civil services. However, the flame of my creative passion continued to burn within me.

It took years for me to break free from the shackles and embrace my true calling. I rebelled against norms, fought against conformity, and eventually found my way back to the world of fashion that had always beckoned me.

A Celebration of Heritage:

Cottagora is more than just a brand; it's a celebration of India's rich heritage of handlooms, textiles, embroidery, and jewellery. I am deeply inspired by the diversity of Indian craftsmanship and the untold stories woven into every thread and embellishment. My love for all things beautiful has led me to explore hidden gems in little towns and narrow streets around the world.

Crafting Fairness and Affordability:

In a world where fashion is often associated with exorbitant prices, Cottagora stands as a testament to my belief that style should be accessible to all. I am proud of India's artisans and craftsmen, and I believe in fostering an ecosystem that values their skills with fair compensation. What's the point of owning a masterpiece if it remains locked away? Clothing and jewellery should be cherished, worn, and adored without costing an arm and a leg.

Join the Cottagora Community:

I invite you to explore Cottagora and become a part of this community where fashion knows no boundaries. Embrace the freedom to express yourself, adorn yourself with timeless pieces, and celebrate the artistry of cultures around the globe.

Thank you for joining me on this exhilarating journey.

Warm regards,

Pari Choudhary

Founder, Cottagora